Looks neglected. Customers move on.
- Old or missing details
- Few or out-of-date reviews
- No services, photos or proper description
- Easy to skip because the basics look unfinished
Google Search · Google Maps · Business Profile
Show up properly on Google. Make the first check easier.
When someone searches for what you do, your Google Business Profile is often the first thing they check. CPDS reviews the profile, fixes practical gaps and helps keep the details current.
What it is
Your Google Business Profile is the front door of your business on Google.
It is the panel that can appear when someone searches your business — or what you do nearby — on Google Search and Google Maps. It pulls together photos, reviews, hours, services, location, contact details and your website link in one place. Get it right and people see a business worth contacting.
It is free to claim and run.
Google Business Profile is provided by Google. The profile itself does not cost anything — it just has to be set up and maintained properly.
It can appear before your website does.
Many people search, glance at a profile, and decide without ever clicking through to a website. Your profile carries the first impression.
It pulls in customer reviews.
Reviews on Google sit right next to your business name. Strong, recent reviews can be one of the biggest reasons someone chooses you.
Small details cost trust.
Wrong hours, an old phone number, missing services or no photos can be enough for a potential customer to move on to the next result.
Weak vs strong
The same business. Two very different first impressions.
Small profile details shape how a local business is judged. This is the kind of practical difference the check looks for.
Complete, recent, trustworthy.
- Complete, accurate business details
- Recent reviews and replies
- Photos, services and clear description
- Looks active and gives customers a clearer route to contact
Why this matters
The numbers are clear. Google is where customers decide.
People rarely commit to a service business cold. They check Google first, compare a few options, look at the reviews and trust signals — and quietly rule out the ones that look weak.
~9 in 10
UK web searches go through Google
Google holds the vast majority of UK search activity. If your business does not look right on Google, most people will not see you properly anywhere else either.
Source: Industry search market share data
76%
Of local mobile searches lead to a visit
Around 3 in 4 people who search for something nearby on their phone go on to visit a related business within a day — usually the one whose profile looks most trustworthy.
Source: Google "near me" research
2.7×
More likely to be seen as reputable
Google's own research suggests businesses with a complete profile are roughly 2.7 times more likely to be considered reputable than those with patchy information.
Source: Google Business Profile research
Illustrative — we don't guarantee rankings. Google decides positions using relevance, distance, prominence and many factors. But your profile is the part you can actually control.
The free Google Profile Check
A proper look at your profile. In plain English.
Tell us your business name and rough location. We will look up your profile, go through the points below, and send a short note on what is working, what looks weak, and what we would do next. No long forms. No sales pressure.
Google Profile Check
Sent back to you in plain English
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Profile exists & is verifiableWhether you have one, whether it can be claimed.
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Business name & categoryNamed correctly and listed under the right category.
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Contact detailsPhone number, email and message routes that actually work.
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Website linkConnected to the right page, not broken or out of date.
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Opening hoursAccurate, complete, and matched across listings where possible.
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Service area & locationWhere you are based and which areas you actually cover.
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Reviews & repliesHow many, how recent, and whether they are being handled carefully.
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Photos & profile completenessWhether the profile looks lived-in or quietly empty.
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Obvious trust gapsThe small details that can make the profile look unfinished.
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Simple next-step recommendationsA short, practical list of what to fix first.
Two clear paths
Wherever you are with Google, there is a sensible next step.
It does not matter whether your profile is established, half-finished, or has never been set up. The right move is usually small, practical and quick to start.
Let us check it. Properly.
If your Google Business Profile already exists — even if it has been neglected, rushed, or never properly reviewed — start with the free Google Profile Check. We will tell you exactly where it is weak and what to fix first.
- Plain-English profile review
- Honest read on what looks weak
- Clear next-step recommendations
We can set one up properly from scratch.
If you have not set up a Google Business Profile yet, CPDS can handle the setup for you. Business details done correctly, the right category chosen, photos and services added — built once, properly, so you are not patching it later.
- Profile created and verified
- Core details done correctly
- Photos, services and description added
Already know what you want? Jump to pricing →
Getting started
From enquiry to a stronger profile. Five clear stages.
No drawn-out onboarding. No agency back-and-forth. A practical process from a first message to a profile that finally pulls its weight.
What you actually get back
A short note. No jargon. No fluff.
The summary is built to be read in two minutes. It tells you what looks good, what looks weak, and what we'd fix first.
- Plain-English review — no SEO acronyms, no scare tactics
- A short fix-first list — the details most likely to confuse or put off customers
- Yours to keep — even if we never work together
Pricing
Three sensible starting points. No bundled-up retainer.
Start with the free check. If there is work to do, choose a one-off setup or fix. Use monthly support only if you want the profile kept in better shape.
✓ No long contracts
✓ Clear setup process
✓ Plain-English support
Starting point
Free
short profile review
Best for: Getting a clear read on what your Google Business Profile looks like now, what is missing, and what should be fixed first.
- ✓Google Business Profile review
- ✓Profile completeness check
- ✓Business info, hours and links check
- ✓Category and service area review
- ✓Short plain-English summary
Useful if you are not sure whether the profile needs a small tidy-up, a proper fix, or no paid work at all.
One-off service
£59
one-off payment
Best for: A profile that exists but has been rushed, neglected or never properly reviewed. We tidy the practical details and explain what changed.
- ✓Business info, hours and links fixed where needed
- ✓Category and service area tidy-up
- ✓Business description improvements
- ✓Services, products and photo recommendations
- ✓Action checklist and summary
Also suitable if you do not have a profile yet and want the basics set up properly.
Monthly support
£29
per month
Best for: Light monthly help to keep your Google profile accurate, current and looked after without a larger marketing retainer.
- ✓Monthly profile health check
- ✓Core details reviewed for accuracy
- ✓One small profile update per month if needed
- ✓Light review and activity check
- ✓Monthly summary note
Best when the profile already exists and you want someone to keep an eye on the basics each month.
Need a more consistent way to ask customers for reviews? See the Review System page.
Frequently asked questions
Common questions, straight answers.
No vague answers, no padding. If you have a question not covered here, just get in touch.
Do you guarantee top 3 Google rankings?
No. Anyone guaranteeing that is overselling. Google rankings depend on several factors, including relevance, distance, prominence, competition, location and search intent. We improve the parts that can be properly controlled and strengthened, but we do not guarantee positions.
Is this the same as SEO?
Not exactly. SEO is a broad topic. This service is focused on your Google Business Profile, visible trust signals, reviews shown on the profile, and practical profile consistency. It is not a full SEO campaign.
Are the reviews genuine?
Yes. Reviews have to come from real customers after real jobs, bookings, orders or services. No fake reviews, no paid incentives, and no tricks.
What is the difference between presence and reputation?
Presence is the Google profile itself — accuracy, completeness, quality, photos, services and upkeep. Reputation is the review side — the proof customers see when deciding whether to trust the business.
Why does trust matter so much?
Because being found is only half the battle. Customers still need to feel confident choosing you. A stronger profile and stronger reviews make that decision easier.
Can I start with the one-off option first?
Yes. That is the best starting point for many businesses. We review and tidy the profile first, then decide together whether ongoing monthly support makes sense for your situation.
Do I need this if I already have a website?
Often, yes. A website helps, but many customers will judge the business first by what they see on Google. This service focuses on the profile, reviews, and trust signals that shape that first impression.
Is this better than social media management for service businesses?
For many service businesses, improving Google presence and reviews is a more practical first step than trying to post constantly on social media. It depends on the business, but customers often check Google before they ever look at social profiles.
What kinds of businesses is this best for?
It is best for service businesses that rely on local trust and direct contact, such as electricians, plumbers, builders, roofers, florists, salons, cleaners, dog groomers, clinics, and other service-based businesses.
How quickly can this be set up?
Usually within days once we have the business information and access needed. Timing depends on the current profile state, access, and whether the work is one-off or monthly support.
Get in touch
One short note. A clear picture of your Google profile.
Send your business name and rough location. We'll take a proper look at your Google Business Profile and reply with a short, plain-English summary of what's working and what we'd tidy first. If you don't have a profile yet, we can set one up for you instead.